Bald & Bullish Newsletter

Web3 audience targeting, showing instead of telling, taking advantage of YouTube Shorts

Gm, and welcome to Bald & Bullish, the hub for writing alpha to help you thrive on social media.

Here’s what’s in store for you today:

• Knowing your Web3 audience

• Show em’, don’t tell em’

• Taking advantage of YouTube Shorts

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Knowing Your Web3 Audience

If you're a Web3 creator and you’re writing for everyone, you're writing for no one.

Narrowing down your audience will:

• Clarify your message,

• Personalize your writing, and

• Amplify your impact

When it comes to Web3, you have 3 primary audiences.

• Normies

• NFT Owners

• Blockchain Developers

Here's how to best tailor your content to each of them.

Normies:

• Simplify your Language (ditch all tech terms)

• Analogize to Web2 whenever you can

• Create on Instagram and TikTok (AKA Normie Town)

NFT Owners:

• Provide updates on prominent projects (lore, floor, tokenomics, etc...)

• Be the best reply guy on Twitter (engagement is 🔑)

• Hop on NFT trends early (meme it up)

Blockchain Developers:

• Entertain without simplifying

• Prioritize tweet aesthetics (white space + bullet points = 👍)

• Articulate your credibility (technical recognize technical)

TLDR:

If you can pinpoint your niche Web3 audience and write specifically to them...

Your creative value will SKYROCKET.

🚀🚀🚀

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Show Em', Don't Tell Em'!

Apply the golden rule of fiction to your social content and witness the magical transformation.

Learn this skill, and you'll boost your social capital into the stratosphere.

The Importance of Showing:

Showing keeps readers engaged, forcing them to think and draw conclusions.

Telling interprets info for the reader, presents conclusions, and robs audiences of the opportunity to think and discover the story for themselves.

Here are tips to avoid telling in your content:

• Avoid abstract language (if you can't visualize it, you're telling)

• Don't summarize (unless it's a TLDR tweet)

• Ditch adverbs (words ending in -ly)

• Delete adjectives like "interesting" or "beautiful."

• Don't name emotions (instead of "pissed off," say "fist clenched)

Best practices for showing:

• Write with specificity (instead of "GM - breakfast ✅," say "GM - 2 sausage egg and cheese McMuffins ✅")

• Write in active voice

• Metaphors are your friend

• Quote yourself

• Use all 5 senses

All of these suggestions are anchored in fiction writing, but I promise you they apply to ALL WRITING.

It doesn't matter if you're writing:

• Threads

• LinkedIn Posts

• Newsletters

• Novels

• Screenplays

• Video captions

• Website copy

Showing is ALWAYS better than telling.

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YouTube Shorts | The KING of Organic Reach

Organic reach is UP on YouTube Shorts.

With over 50 BILLION daily views, content is insatiably IN DEMAND.

Anytime you have a platform that many people use to consume, but only a few people use to create - you have an immeasurable opportunity for organic reach.

YouTube Shorts falls perfectly within this category.

Here are 3 quick creator tips to help you take advantage...

• Ramp up the pace of your videos by editing out every millisecond of dead air.

• Add captions (Captions: For Talking Videos is my favorite app).

• Keep your video under 15 seconds.

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That’s a wrap for today. See y’all next week! If that’s too long to wait (it probably is), be sure to follow me on Twitter (@BrendanBald)

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DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational and entertainment purposes. It's not investment advice or a solicitation to buy or sell any assets. ALWAYS do your own research.