Bald & Bullish Newsletter
Stephen King on digital writing, how a law degree can boost your writing, skyrocketing Twitter growth, etc...
Gm, and welcome to Bald & Bullish, the hub for writing alpha to help you thrive on social media.
Here’s what’s in store for you today:
Stephen King on digital writing
How law degrees help writers
The best platform for improving your writing
How to skyrocket Twitter growth
Stephen King’s Advice for Digital Writers
Stephen King is the KING of horror, so he knows a thing or two about crafting compelling content.
➡️ Here are 3 pieces of advice from his book "On Writing" that'll help digital writers:
💡 Deliver value
📈 Increase social capital.
1) Read a lot.
📚 King reads between 70-80 books per year.
📚 Read w/ curiosity.
📚 Bad books teach you more than good ones.
Takeaways for Digital Writers:
💻 Consume material from creators you admire.
💻 Stay curious - know that what worked w/ the algo yesterday may not work today.
💻 Study low-performing posts and pinpoint how to make them better!
2) Write a lot.
📚Mornings are King's prime writing time.
📚Have a 'home court' to write in.
📚Stay consistent - King writes 2k words daily.
Takeaways for Digital Writers:
💻 Batch your content in the AM!
💻 Create where you're comfortable.
💻 Write AT LEAST one tweet, 🧵, or LinkedIn post DAILY.
3) Identify your theme!
📚Timing doesn't matter - you can nail your theme before, during, or after you've written.
📚Use rewrites to bring your theme to life.
📚 If you have an interest deep enough to drive a novel, it has a theme, so find it!
Takeaways for Digital Writers:
💻 Know the why behind your posts.
💻 Clarify the value.
💻 Rewrite with the audience top of mind. (why should they care?)
Stephen King is a literary icon.
His spine-tingling stories have captivated over 400 million readers worldwide, making him one of history's most successful authors!
Digital writers can use King's alpha to better their crafts and skyrocket their social capital!
How a Law Degree Can Boost Your Content Writing Career
Think you need to practice law to make use of your hard-earned law degree?
🙅♂️ Think again!
There's an awesome (and lucrative) way to get the most outta what ya put in, without walking into a courtroom.
(from an ex-attorney who successfully switched careers)
Ready for it...
💡 Content Writing.
The skills you learn in law school can help you become a better writer and bring a unique perspective to your work.
✍️ Making an Argument:
👨⚖️ Lawyers are trained to make persuasive arguments.
💻 When you write copy for social media, you must be able to persuade people to take action.
✅ A law degree sets you up for success.
✍️ Understanding Language:
You also need to be able to use language effectively when writing content for social media channels.
➡️ With their expertise in language, lawyers know just how much weight each word carries and can put together compelling copy that packs a punch!
✍️ Researching Thoroughly:
Whether researching facts or legal precedents, lawyers know how to find reliable sources to make strong arguments.
➡️ That same skill applies when creating compelling written pieces for social media channels.
All of these skills are invaluable when it comes to digital writing - so don’t overlook them!
If you have a law degree and are interested in writing professionally, you’re in luck.
Your skills are in high demand!
Why Every Writer on the Planet Should Use Twitter
Twitter is the best platform for improving your writing skills because it forces you to distill your thoughts into 280 characters.
(I know Twitter just upped their character limit for subscribers, but it's 💩, so - moving on...)
➡️ Twitter teaches you to communicate more effectively and eloquently by making you say more with less.
🎭 As the old saying goes, "brevity is the soul of wit!"
So often, we find ourselves mumbling in long, complex sentences that needlessly drag on.
➡️ Twitter forces us to reframe our thoughts as short, impactful statements.
Writing on Twitter can help you become an even better writer and communicator!
So, if you're not active on the platform...
💥 CONSIDER IT.
How to Skyrocket Your Twitter Growth
Want to grow on Twitter?
Take a moment and reflect on how YOU use the platform.
➡️ When do you hit the follow button, and why?
➡️ What type of content do you like, comment, RT, QT?
I promise you that answering these questions is the best thing you can do to grow!
So that you can reverse engineer the information you consume to create INVALUABLE content on your socials.
(I've audited my own habits, and it's been 🤯)
The question that kicked off this train of thought is...
Would you follow you?
I looked at my account objectively and came up with an unfortunate conclusion...
🙅♂️ I wouldn't even follow myself!
(DAMN - enter social media branding crises 😅)
So after a mini freakout, I tried to reverse-engineer my social media consumption habits to apply them to my content production.
💡 Here's what I've come up with...
I follow accounts for 3 reasons.
1️⃣ The account is a celebratory figure and/or wildly entertaining.
2️⃣ The account is a friend or in the same NFT project as me.
3️⃣ The account produces content that I NEED to reach my goals.
The first 2 reasons are irrelevant for growth purposes.
➡️ The third reason, though...
That's the 🔑 to why I wouldn't follow my own account.
It comes down to VALUE.
💡 Ask yourself this question...
Are you creating CLEAR and EDUCATIONAL content that a specific demographic craves?
➡️ If not, it's time to re-evaluate.
For me, my content was all over the place.
I wrote a little about:
➡️ Web3 news
➡️ Web3 gaming
➡️ Music NFTs
➡️ Social media marketing
➡️ Video content creation
The list goes on and on...
The value I provided was scattered and unfocused.
🤷♂️ Was I providing news or education?
I needed to clarify EVERYTHING.
Education is where I can provide the most value, so I'm refocusing my socials in that direction.
➡️ Without auditing my social media habits and reverse engineering my content, I wouldn't have figured that out.
Here's the TLDR:
Do you want to grow on Twitter?
➡️ Ask yourself this question...
➡️ Would you follow you?
➡️ If the answer is no, determine what you must do to turn that no into a YES.
That’s a wrap for today. See y’all next week! If that’s too long to wait (it probably is), be sure to follow me on Twitter (@BrendanBald)
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DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational and entertainment purposes. It's not investment advice or a solicitation to buy or sell any assets. ALWAYS do your own research.